Follow the non-negotiables
Check the requested aspect ratio, duration, spoken words, product shots and call to action before filming. These details often decide whether a video can be used.
Show, do not only tell
Let viewers see the product working. Keep important details in frame, use understandable sound and avoid claims that the company has not approved.
Review like the company
Watch the complete export before uploading. Ask whether a first-time customer can understand the benefit and whether every brief requirement is visible or audible.