Traditional UGC
Authentic, but slow: sourcing creators, shipping products and waiting for files limits most brands to a small number of videos.
AI UGC
Fast and scalable: many AI creators, many styles and many variations from one product brief, ready in a fraction of the time.
Why volume matters
More variations mean more tests across more channels — the path toward finding winning ads and building million-dollar sales.
Figures in this article are illustrative examples, not promised results; real outcomes depend on your product, market, campaigns and production capacity.